At Arte & Zayne, we believe tea is a textbook example of this value and of our regained attitude towards the way we consume. It illustrates perfectly how quality exceeds quantity. Now, this may seem a bit contradictional, since tea is the most consumed beverage in the world (according to data from the U.N., we consume around six billion(!) cups of tea each day) but when you take a closer look at the mesmerizing world of tea, it makes an awful lot of sense.
You see, tea turns out to be so much more than just a beverage; more than a bag of dried leaves drowned in a cup of hot water. Tea tells a special story. Stories about distant and exotic lands where leaves are hand-plucked from fields of mesmerizing beauty; stories of intense aromas and colours, stories about traditions, solidarity and rituals. But maybe the most beautiful and powerful thing about tea is its all-embracing simplicity.